About Us

About Us

A design agency built to build modern brands…

We make the complex, simple

We named our agency BASIC because to us, the best brands are simple ones. Brands thrive on their ability to be understood. People do too. 

This core philosophy stands at the center of everything we make. The brands we build and the experiences we create live at the intersection of clarity and surprise, and are positioned to matter in culture through shared values and ideals. Simplicity done right is what connects a brand with its audience, creates a winning strategy, and drives our making, day in, day out.

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These brands aren’t trophies, they’re friends we’ve met on our journey

We partnered with Apple to improve the digital experience for the Beats brand and Apple Support.

We brought storytelling, culture, and positioning to eCommerce, creating a hub that is all things Beats. View the Case Study.

Our new approach for Nixon’s growing reputation wasted no time in turning them into a global leader. View the Case Study.

We’re crafting eCommerce strategy, UX/UI design, and content direction for the new Clarisonic 2017 site.

We established a new eCommerce experience that drives growth with a focus on brand culture. Launching 2017.

Our eCommerce platform reflects Keen’s values and, through brand storytelling, aligns it with its community. Launching 2017.

Our eCommerce strategy reinforced our advertising efforts for REI, realigning the iconic retailer with millennials.

With Fruit of the Loom, we’re developing strategy, brand, and digital design direction for Russell Athletic’s 2017 site.

Launching soon, our strategy, design, branding, and development drives commerce through cool surf culture.

BB Dakota’s bold views on glamour and fashion inspired our branded eCommerce experience - all attitude. View the Case Study.

Our new eCommerce experience brings the Chrome brand to its urban fan base. View the Case Study.

Our time with Nike was about ‘changing the game’ with a bold campaign, creative direction, and emotional connection.

From strategy, design direction, content creation, and all things between, we repositioned the Incase brand. View the Case Study.

We partnered with Playstation to promote its premier titles to the gamers who love playing them.

With a sound strategy, we reinvented branded digital education for Fender, with a focus on community. View the Case Study.

Our iterative site redesign for the largest co-working community focuses on brand, community, and conversion.

Setting standards others follow









A multi-disciplinary team of creators

Basic is a multicultural, multinational and multi-discipline team of individuals who come together to form one team with a focused mission: to create.

What we do and why we hustle come from within. With our shared principles in place, we create without fear in an atmosphere that facilitates the greatest work for the greatest clients of earth. Ambition. Talent. Love. Call it what you want. We call it Basic. 

Explore our culture manual